• Branding & Advertising
• Radio
• Media Placement
• Online Media
• Print Collateral
• Television
• Guerrilla

Guerrilla Marketing

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and can leave consumers with a memorable experience of your brand or product.

Lake College Lake College changed hands and was looking to rebrand itself as the premier nursing school in the area. Cornucopia Enterprises stepped in to provide a new logo and refresh the overall look and feel of the school. The Telly Award winning TV commercial was one of several elements of the overall branding and marketing strategy that was implemented by Cornucopia Enterprises.

Turtle Bay Exploration Park Turtle Bay Exploration Park was looking for a new approach to reach a younger visitor while promoting the Alien Earth's exhibit. Cornucopia Enterprises developed a combination of guerilla marketing and events promotion that included TV, web design, print, events and culminated in a film festival.

Redding Aquatic Center Cornucopia Enterprises worked with the Redding Aquatic Center to develop TV and print ads that highlighted the facility and its services while also promoting their safety message.

Guerrilla marketing services

• Mobile phone/text alert marketing
• Promotional events
• Concerts
• Webisodes/webinars and other on-line formats

Recent guerrilla marketing events

• Light Show on the Sundial Bridge for 2007 Alien Earths exhibit opening. Over 2,500 people attended this event
• BMX Bike Event at Lake College Open House for area high schools. Riders and radio remotes plus food vendors were part of this event.
• Fashion Show for toddlers featuring summer fashions and swim wear at the Redding Aquatic Center in conjunction with the North State Parent Reader Appreciation Day.
• Special Effects Make-up Demonstration was provided by F/X Make-up Studios of San Francisco for an event at Turtle Bay Exploration Park geared toward reaching a younger audience.